Three generations of fresh produce.
A family-run business with over 50 years of experience, and we continue to grow.
El Mawasem is a family-run business with over 50 years of experience, and we continue to grow. The company is led by manager Mahmoud Itani, the third generation of his family dedicated to the produce industry.
“Throughout the years we have learned that the key to success is in building good relationships.”
Mahmoud Itani, Manager
We work closely with our customers to learn what products work best for them. Then we work closely with our suppliers and growers to get the right products to our customers.
We seek growers willing to establish a partnership in quality assurance, based on mutual trust and communication.
An insistence on perfection.
From sourcing, packing and quality control to delivery at our customer’s door, each package is under our direct supervision. That’s how we guarantee quality fruits and vegetables at competitive prices.
Relationships
We listen to our customers and build lasting partnerships with our growers.
Supervision
Every step, from farm to kitchen, is handled by our own team.
Fair value
Quality produce at competitive prices, season after season.
Innovating freshness, sustaining tomorrow.
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Behind the scenes
We’re always fine-tuning how we work, making our operation more efficient and your ordering and delivery easier. That can be as simple as peeling garlic for clients who want it ready to use.
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New products and partners
We take part in food and produce exhibitions to discover new products and varieties for your menu, and to meet new growers and suppliers.
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Sustainability
From smarter cold storage to less waste, we keep finding more sustainable ways to bring fresh produce to your kitchen.
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Freshness with Purpose
We believe good food brings people together and that every business has a role to play in its community. This belief guides us in supporting our clients through event sponsorships, partnering with NGOs and contributing to community initiatives.
Exhibitions
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